This exercise will give you practice labeling hypothetical strategies that a firm could pursue. Instructions For each of the strategies listed below, identify a hypothetical strategy that you believe may be good
for Petronas to pursue. Refer to Chapter 4 for a description of the strategies. 
Forward Integration Backward Integration Horizontal Integration Market Penetration Market DevelopmentProduct Development Related DiversificationUnrelated DiversificationRetrenchment DivestitureLiquidation

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